People, who are new to the e-commerce business must be confused between Pagination and Infinite Scrolling as both are full of advantages so which one is best for an e-commerce store?
What is Pagination?
Pagination is a process of separating print or digital content into discrete pages. Pagination can be also said as the process of breaking large content into a smaller one because it divides your website content into discrete pages shaping a consecutive numbering towards the end of a page. One common example of Pagination is Google search.
Features of Pagination
1. Better conversions
“Conversions” is the major factor that has kept online businesses stick to the Pagination process. This is extremely helpful for users who have entered your e-commerce website with a purchasing mindset rather browsing mindset.
2.With the help of Pagination store owner has a better control
You can reach the footer of the website or the top section conveniently with the help of Pagination which results in better control to browse the content.
Cons of Pagination
1.Pagination breaks the flow
Pagination hinders seamless browsing and breaks the flow of the client by asking him/her to explore the following page to peruse further and upsets the user experience.
2.More clicks and loading time is something that occurs in Pagination
Clients get tired after clicking on the “next’ button or switching between pages on numerous occasions. It is tiring as well as gets irritated by the page by the page loading process.
What is Infinite Scrolling?
Single-page scrolling that goes on endlessly with no certain finish line is called Infinite Scrolling. One of the biggest advantages of Infinite Scrolling is that it loads the entire content on a single page without breaking the continuous flow of browsing. The next set of products are loaded automatically within the same page as the user scrolls down with PrestaShop Infinite Scrolling. Besides Infinite Scrolling, it is also called Progressive loading and endless scrolling.
Some of the best examples of Infinite scrolling include Facebook and Instagram.
Features of PrestaShop Infinite Scroll Addon
1. PrestaShop fast scroll Addon encourages user engagement
The main role of Infinite Scrolling is to connect with clients and make them stay longer on the site and it does that work impeccably. It is adopted by those website owners who have content exploration as their primary focus. PrestaShop endless scroll Addon makes browsing fun and keeps the user flow maintained. It even engages the audience towards your content which leads to more user engagement.
2. PrestaShop endless scroll Addon reduces bounce rate.
With more user engagement, the normal time spent by a client on your website, increases which lead to a reduction in bounce rate.
3. PrestaShop list view plugin is mobile responsive.
To get an amazing browsing experience, PrestaShop admin should opt for PrestaShop list product Addon. Since a large portion of the site traffic today is generated through mobile, Infinite scroll makes the best fit for your business as it is more instinctive and easy to understand.
Besides pros, PrestaShop dropdown scrolling Addon and Pagination comes with few cons as well therefore, before coming to any conclusion we recommend you to look at the cons and then decide what’s best for your e-commerce store.
Cons of Quick scroll Addon
1. Navigation to the top is difficult in PrestaShop Infinite Scrolling
In PrestaShop Infinite Scroll Addon, sometimes users dig so deep that navigating to the top becomes a difficult task. Bookmarking the page is another difficult task in Infinite Scrolling. The user visiting your e-commerce website has to go through the entire content when visiting for the next time.
2. PrestaShop endless scroll Addon comes with no endpoint
Users get bored with continuous scrolling after a point and end up existing that certain website. When a customer searching for a footer section on your e-commerce website can find Infinite scrolling quite irritating as reaching the endpoint of your page becomes challenging.
You know the pros and cons of both the features, now it’s your call to decide which one is better for your e-commerce website.